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Case Studies · December 17, 2025

How Capital City Dance Brought Their Community Together with a GearUp Pop‑Up Store

Capital City Dance (CCD) is more than a dance studio; it’s a vibrant community of dancers, educators, and families in Ottawa who share a passion for movement, creativity, and connection. When CCD wanted a simple, professional way to offer branded merchandise to their staff, students, and families, they partnered with GearUp to make it happen.

The result? A custom GearUp Pop‑Up Store that delivered over 80 orders of high‑quality branded apparel and accessories, without the administrative burden that often comes with merchandise programs.

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