The Challenge: Branded Merch Without the Hassle
Like many schools and studios, Capital City Dance wanted to give its community access to branded merchandise, hoodies, t‑shirts, tote bags, joggers, and water bottles that dancers and families would actually want to wear and use.
What they didn’t want was:
Managing inventory
Collecting payments manually
Chasing down orders and sizes
Coordinating production and delivery
They needed a solution that was easy for their team to manage and simple for their community to use.
The Solution: A GearUp Pop‑Up Store
GearUp worked with the CCD team to set up a custom pop‑up GearUp Store, designed specifically for their staff, students, and families.
What we handled:
Pop‑up store setup with a clear ordering window
Product selection, including hoodies, t‑shirts, tote bags, water bottles, and joggers, with personalized options available for each order
On‑demand production, so nothing was made until orders were placed
Order management, production, and delivery, start to finish
This pop‑up model allowed CCD to offer branded merchandise without any upfront costs and without having to worry about managing inventory. The best part is, the store is available for their next campaign!
Helping CCD Promote the Store
A successful pop‑up store needs strong promotion. To help drive awareness and orders, GearUp supported Capital City Dance with ready‑to‑use promotional materials.
We developed:
Posters for in‑studio promotion
Postcards to share with staff, students, and families
Digital content for email and social sharing
These assets made it easy for the CCD team to promote the store consistently across multiple touchpoints, ensuring their community knew when and how to order.
The Results: 80+ Orders, Zero Stress
Thanks to a clear ordering window and coordinated promotion, the Capital City Dance pop‑up store received over 80 orders.
Every item was:
Produced and personalized by the GearUp team
Quality‑checked
Delivered without CCD having to manage logistics or follow‑ups
The result was a smooth, stress‑free experience for the CCD team, and branded merchandise that their community was excited to receive.
Hearing It Directly from the CCD Team
At GearUp, we believe the best measure of success is how our partners feel throughout the process, especially when they’re working with us for the first time.
“They made us feel secure and confident. And that’s the best thing we could ask for, dealing with a new company for sure.”
Lisa Najm, Studio Manager, Capital City Dance
In the video below, Lisa shares more about her experience working with GearUp and what the pop‑up store meant for the Capital City Dance community.
Why GearUp Works for Schools and Studios
Capital City Dance’s pop‑up store is a great example of how GearUp helps schools, studios, and community organizations offer branded merchandise without added work.
With GearUp, you get:
Custom online stores with no upfront costs
On‑demand production (no inventory)
Built‑in order management
Support with promotion
Reliable fulfillment and delivery
Whether you’re running a dance studio, school, nonprofit, or club, GearUp makes branded merchandise easy, professional, and stress‑free.
Thinking About a GearUp Store for Your Organization?
If you’re looking for a simple way to offer branded merchandise to your community, for a limited‑time pop‑up or an ongoing store, GearUp can help.
Get in touch with our team at hello@gogearup.ca to learn how a GearUp Store could work for your organization.